Powdience Persona Tool.
With Powdience, you build personas effectively and efficiently and start to really understand your customers - this allows you to leverage your engagement, customer satisfaction and ultimately your marketing ROI.
Get to know your customers, really.
Be it workshops, projects or products - more so often than not, discussions unfortunately start with the inside-out view.
Powdience helps you to easily turn this around; building up your work from a customer-centric point of view by getting to know your customers, really.
Go beyond stereotypes.
Powdience lets you work with your data, leaving stereotypes, assumptions and prejudices about your customers behind. Directly upload it to the tool and start to dive in!
Set priorities.
With the integration of Facebook and Google data, you are able to understand priorities fast. If a persona shows no reach, it may not be relevant enough - and you better focus on your other personas!
Be fast.
With Powdience, you skip unnecessary steps. Real data can be processed and understood efficiently with our templates and guides.
Create empathy.
With our personalizable description fields and the possibility to add pictures to your persona, it’s easier to create empathy and connect with your (potential) customers.
Create a common understanding
Powdience lets you share your personas with your team, your organisation and everyone else who might be interested. Together you’ll get more customer-centric!
Where personas might help you.
You don’t just create personas for the sake of creating personas - you’ll always use them in a context.
They’re a powerful tool in different business areas and for different use cases:
Marketing &
Advertising.
Whether you’re creating a classical advertising campaign, you’re about to go live with a Social Media paid ad or you’re updating your content marketing strategy: Personas help you put the customer in focus when marketing your brand - how to reach them, talk to them, engage with them.
Website &
Usability Testing.
When building or running a website, its user experience is key. To ensure a great user experience, of course you’ll first need to understand your users / customers. Personas help you achieving just that. With Powdience, you have the possibility to integrate real user data, turn it into lively personas, then export and share them with your whole development team.
Product &
Service Design.
The key to successful product and service design is customer focus. As designers, we need to make sure that the customer always stays in the center of thinking and designing. Personas help with exactly that: With Powdience you turn real data into lively Personas that create empathy for your customers within the design team.
Design Thinking.
Within the field of Design Thinking, personas play a major role. They act as a starting point when observing and interviewing your customers. They help you when working out your customer journeys. Furthermore, they build the base to ideation and prototyping, making sure your customers always stay in the center.
Integrations.
Powdience works great with data from Microsoft Excel, Google Ad Manager and Facebook. All you need to do is upload your data or connect your respective accounts.
Let’s make your organization more customer-centric, together.
SERVICES.
Supporting you along the way.
If you need a little extra help building your personas, we’re very happy to support you along the way. Our Customer Growth Report includes the development of data-driven personas and provides you with highly tailored recommendations for each persona. We help you with different personalized packages, including setting up the whole process, analyzing customer-related data, and finding your key segments.
Got questions?
As a growing startup, customer support is of great importance to us. We’re happy to receive your feedback! So, don’t shy away from asking anything - we’re here for you.
